IAA Mobility 2023: – 3D Motion Design and Content Management - Munich, September 2023

Attended by 500,000 visitors and 3,700 journalists and featuring more than 300 world premieres and 750 exhibitors from 38 countries, IAA Mobility took place in Munich from 5th to 10th September 2023. This was the second time that the most important gathering of automobile, technology, bicycle and micromobility enterprises had been held in the city. 

Our Digital Media team was responsible for stage and content design at the “IAA Conference”. Since the beginning of the year, we had been in close contact with Messe München and the fair organiser VDA to work on the successful expansion of the conference, which now covers five stages. The close collaboration between client, technical service provider and the content creation team had enabled consultation more or less in real-time and resulted in a straightforward planning process.

Working together with their colleagues from the Information and Communication Technology (ICT) and Digital Live Event (DLE) units, the Digital Media team also handled extensive content management across five halls, a process which started by collecting the speakers' data long before the beginning of the fair. The data was collected in the cloud and – along with content packages produced in advance of the event – made accessible to all stages from a central hub by means of a content management system. This made distribution and communication much easier and gave the technicians the flexibility they required.

Photos: Messe München; N&M