Press

N&M with two focal topics at Best of Events 2016

The trend towards hybrid events and events with an international focus is placing heightened demands on multimedia conferencing and interpretation systems - a partner with local knowledge is an absolute must for enterprises organising cross-border events.

Neumann&Müller will be focusing on two key topics at the leading fair for the live communication sector: on the one hand, the enterprise will be presenting the technical realisation of prestige events and productions in foreign countries and highlighting the major factors that contribute to their success. On the other hand, organisers of conferences and congresses have registered a trend toward a more international focus and hybrid events. Here too, it is technical aspects that are key in ensuring that meetings are realised with a high level of quality and run without a hitch: innovative conferencing and media equipment systems enable the MICE sector to meet participants' increasingly demanding requirements.

These requirements are not only the result of ever increasing digital interconnectivity but can also be attributed to the constantly growing numbers attending fairs, conferences and congresses. At the same time, conferences have a global focus and attendees are becoming increasingly international. Hybrid events generate even larger numbers of participants: streaming and innovative presentation options turn conferences into a live experience, even for those participants not attending in person. Multimedia, wireless conferencing systems - which ensure a high level of speech intelligibility and interference-free, dependable transmission - provide the basis for highly flexible and reliable realisation at the venue.

The increasing internationalisation of meetings presents greater challenges in terms of managing the language diversity among participants. N&M is therefore boosting its investment in sophisticated interpretation and tour guide systems. For event organisers this means clear advantages in terms of control over costs and schedules: quick to configure and flexible in their application with excellent audio quality thanks to modern digital technology and with no additional licence or frequency fees.

When events are held abroad - or when multinational enterprises wish to present their company here in Germany - clients profit from the experience of our cross-border teams: N&M has an internationally operating network of branch office at its disposal as well as - particularly in Eastern Europe and the United Arab Emirates - highly skilled technicians who can call on essential local knowledge and personal contacts. High quality technical realisation of creative concepts, cross-border logistics planning and partnerships with reliable contractors are some of the parameters that can be decisive in the success of an event held abroad.

At the "Best of Events" to be held from 20th to 21st January 2016 in the Westfalenhallen in Dortmund, N&M technicians will be explaining how their international experience ensures such advantages when it comes to first-class implementation. They have been able demonstrate this expertise in productions that N&M has realised in various countries in the last few weeks. These include spectacular events such as the National Day celebrated in Dubai at the beginning of December 2015 and the attention-grabbing presence of the S7-Airline at a Moscow shopping mall, which last year won the EuBea Award in the "B2C Event" category.

N&M will be exhibiting at the "Best of Events" in the Westfalenhallen in Dortmund in Hall 4 on Stand A 42.