“Case Invaders” – gamified presentation of “Loadwatch” at “Best of Events”, Dortmund, January 2023

Small component, massive impact: “Loadwatch” is a completely wireless load cell jointly developed by Neumann&Müller. It allows our partners and trade fair clients to monitor a large number of suspension points. At the “Best of Events” (BoE) trade fair we wanted to explain to visitors the important role “Loadwatch” plays in booth construction. Together with go-development GmbH, our partner in the development of the load cell, we built an exhibit that explained “Loadwatch” in a fun way while also accurately demonstrating how the system works. This prop was especially aimed at clients and visitors who previously had not concerned themselves to any great degree with this field of technology.

The goal with Case Invaders – created by us based on the retro video game “Space Invaders” – was to protect a truss from having to bear too much weight. The team from Digital Media was responsible for the design, programming and graphical realisation of the exhibit. Visitors to the booth at “BoE” controlled the “Case Invaders” game with a lever connected to a real “Loadwatch” load cell via pulleys. This simulated a real load, and the players' task was to prevent excessive loading by eliminating “cases”.

In Dortmund the gamification of the exhibit was not just an eye-catcher for the N&M booth but also encouraged a lot of curious visitors to ask our project managers for more information about “Loadwatch”. “Case Invaders” was an extraordinary and creative solution that allowed our Digital Media team to explain complex technical interrelationships in a fun way.