Ceremony Marking "150 Years of Bayer", Cologne Trade Fair Centre
| Commissioned by: | BBDO Live |
| Client: | Bayer AG |
| Date: | 16th July 2013 |
| Location: | Congress Centrum Nord, Cologne Trade Fair Centre |
| Our Services: | Video, Lighting, Rigging |
| Project Manager: | Jeremy Menge, Frank Herbert |
| Branch Office: | Frankfurt |
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Over 1,000 guests came to the Congress Centrum Nord at the Cologne Trade Fair Centre to celebrate the founding of Bayer AG 150 years ago. The central element of the room-in-room concept developed for the ceremony was a three-section 360-degree media wall that spiralled around the guests. Video clips fleshed out the various aspects, telling the 150-year-old history in 150 seconds. The climax was a multimedia collage of the Bayer world: a veritable firework of colours and shapes exploded on the projection surface and a flood of images broke over the hall. Ballet dancers whirled over the stage accompanied by the sounds of the Bayer Philharmonic Orchestra. They operated the screens like giant touchscreens causing scenes and photos to appear and taking the audience on a multimedia journey through the company's three divisions: MaterialScience, CropScience and HealthCare.
Photos: Ralph Larmann for N&M
