Siemens Fair Stand – Internationale Funkausstellung, Berlin
| Commissioned by: | Schmidhuber + Partner |
| Client: | BSH Bosch und Siemens Hausgeräte GmbH |
| Date: | 4th to 9th September 2014 |
| Location: | Berlin Trade Fair Centre |
| Services: | Lighting, Audio, Rigging, Event-IT, Content Production |
| Project Manager: | Philippe Lefranc |
| N&M branch: | Munich |
| Special features: |
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Siemens presented a new generation of built-in appliances on its 3,600-square-metre stand at the IFA. Our task was to bathe the essentially all-white fair stand in homogenous, true-colour light. And: our studios programmed a tightly-meshed motion-controlled rain curtain to make Siemens' innovative "iSensoric" technology - that is to say the use of intelligent sensors in new appliances - all the more tangible for visitors to the stand.
Photos: Jörg Hempel
